Nikon “Make a Scene” D5000 campaign
Nikon has recently launched a new campaign “Make a Scene” via Sapient Nitro (Sydney), media agency Media Contacts (Australia) and in partnership with NineMSN.
The campaign highlights the various effects the new NikonD5000 has when using the settings.
Visual Jazz executed a new Brandtube online advertising execution as part of the campaign.
Recently via Brandtube…
BrandTube – Recent Examples
Channel TEN (Standard)
http://demo.doubleclick.com/Demo/meiw/300x250_BT_CH10_SYTYCD.html
Woolworths (BrandTube Games)
http://vjsydney.visualjazz.com.au/woolworths/brandtube/build/
ICON Films (Expandable)
http://vjsydney.visualjazz.com.au/icon-movies/knowing/brandtube_600/?bwidth=med
Tourism QLD (Expandable)
http://vjsydney.visualjazz.com.au/tq/destinations/brandtube/4-adventures/
Vic Govt Alcohol & Violence (User Interactive Video)
http://vjsydney.visualjazz.com.au/victoris-gov/brandtube/alchohol/
NIB Health Fund
http://vjsydney.visualjazz.com.au/nib/
Latest Eyeblaster research on banner effectiveness
Report via Digital Media
Research by Eyeblaster:
Interesting extract: Whilst ad blindness has led to a push towards larger ad units, floating ads, commercial breaks and push down banners the MREC (300×250) and Leaderboard (728×90) still reign supreme, accounting for 38% and 22% of Australian and NZ ad impressions respectively. This accounts to more than half of all ads served through Eyeblaster.
Read the full article on Digital Media here.
See the click stats from Australia/NZ PDF here
See the research PDF here
Dance is back!
So You Think You Can Dance
