Nikon “Make a Scene” D5000 campaign

Nikon has recently launched a new campaign “Make a Scene” via Sapient Nitro (Sydney), media agency Media Contacts (Australia) and in partnership with NineMSN.

The campaign highlights the various effects the new NikonD5000 has when using the settings.

Visual Jazz executed a new Brandtube online advertising execution as part of the campaign.

(View live version here)

Recently via Brandtube…

BrandTube – Recent Examples

Channel TEN (Standard)
http://demo.doubleclick.com/Demo/meiw/300×250_BT_CH10_SYTYCD.html

Woolworths (BrandTube Games)
http://vjsydney.visualjazz.com.au/woolworths/brandtube/build/

ICON Films (Expandable)
http://vjsydney.visualjazz.com.au/icon-movies/knowing/brandtube_600/?bwidth=med

Tourism QLD (Expandable)
http://vjsydney.visualjazz.com.au/tq/destinations/brandtube/4-adventures/

Vic Govt Alcohol & Violence (User Interactive Video)
http://vjsydney.visualjazz.com.au/victoris-gov/brandtube/alchohol/

NIB Health Fund
http://vjsydney.visualjazz.com.au/nib/

Latest Eyeblaster research on banner effectiveness

Report via Digital Media

Research by Eyeblaster:

Interesting extract: Whilst ad blindness has led to a push towards larger ad units, floating ads, commercial breaks and push down banners the MREC (300×250) and Leaderboard (728×90) still reign supreme, accounting for 38% and 22% of Australian and NZ ad impressions respectively. This accounts to more than half of all ads served through Eyeblaster.

Read the full article on Digital Media here.

See the click stats from Australia/NZ PDF here

See the research PDF here

Dance is back!

So You Think You Can Dance